If the Planetary Health Diet is adopted on menus, what should the logo be? GF means Gluten Free. V stands for Vegetarian; K means kosher.
Icons are a special part of communication. NIKE’s “Swoosh” became popular worldwide because it’s an image rather than a word. The Tennessee Valley Authority promoted use of electricity with the logo of a fist grabbing a lightening bolt, perhaps reference to the myth of Prometheus.
The Planetary Health Diet needs a planet-related symbol, small enough to display next to a menu item. Many dietary icons like K and GF are surrounded by a circle, easy for the eye to spot on a busy menu. What if the Planetary Heath Diet icon were a circle we all know? Would you recognize the Blue Marble as a menu icon?
A diet that could feed 10 billion, ease the suffering of 11 million who go hungry, improve the health of 2 billion whose diet choices cause diabetes and cardiovascular ills, save health care costs, improve productivity, halt climate change, help achieve the Paris Agreement COP21, and advance the United Nations Sustainable Development Goals (SDG), might be of interest to the World Economic Forum, meeting in Davos. The World Economc Forum could agree upon a global menu logo for the Planetary Health Diet.
“Food in the Anthropocene: the EAT-Lancet Commission on healthy diets from sustainable food systems.” 16 January 2019. The Lancet. https://www.thelancet.com/commissions/EAT
McCartney, Paul. “One Day A Week” video with Sir Paul McCartney, Mary and Stella McCartney, Woody Harrelson, and Emma Stone. https://www.youtube.com/watch?v=ulVFWJqXNg0
Building the World Blog by Kathleen Lusk Brooke and Zoe G Quinn is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported Lice