Building the World

December 12, 2018
by buildingtheworld
0 comments

Industrial Revolution 2.0

Spodek arena, Katowice, Poland, site of United Nations Climate Change Conference COP24. Image: wikimedia.

Are we on the turn of a new industrial revolution? As governments gathered in Katowice, Poland for COP24 to discuss how to bring the Paris Agreement COP 21 to a next stage actionable directives with the agreed goal of limiting global warming to below 2.0 centigrade (or ideally 1.5); and as, at the same time one outlier government’s delegation pitched coal, a trend emerged, investors and industries held their own summit. Some might term it Industrial Revolution 2.0.

Shared knowledge: 14th century manuscript depicting members of University of Paris. Image: wikimedia commons.

Medieval guilds for craft and trade set regional standards for weights and measures, as well as tithes and taxes to support social goals. Charlemagne united a region in part through development of bridges, roads, and universities. Businesses, industries, and universities have long been sources of scalable innovation. Both guilds and universities trained new generations with shared knowledge spread by exchange. Both businesses and industries developed supply chains with interlocking standards that are a kind of currency of rapid exchange. Industries may change faster than governments, in no small part due to economic incentives.

The first Industrial Revolution gave us many things, some involving energy sources that causing the crisis of our times. Industrial Revolution 2.0 will turn on those same forces, but turn away. Stopping coal, for example, means moving away from a system built around energy sources of the first Industrial Revolution. Industrial Revolution 2.0 means not just moving away from coal, oil, gas, and other older fuels; more importantly, it is more a question of moving to a new system that is built for the ride. Governments can talk about that; industry can build it.

Businesses gave collective voice in Paris, during COP21; Bill Gates gathered 28 investors including Richard Branson and Mark Zuckerberg, to launch the Breakthrough Energy Coalition to contribute seed money to new ideas about energy. Branson stated: We must produce an abundance of clean, renewable energy and drive further innovation to make the next generation of energy more efficient. It will benefit the environment, our society and the economy. When 415 investing organizations, with an economic force of $32 trillion, gathered in Katowice, Poland, this week to add their collective voice to COP24, they pledged a new set of standards that may, if met, prove of merit as detailed in the 2018 Global Investor Statement to Governments on Climate Change.

It’s clear our innovators are taking action: what can each of us do?

Conference of the Parties 24. United Nations. https://unfccc.int/event/cop-24

Crilly, Rob. “Paris climate change summit: Bill Gates launches effort to disrupt energy sector by funding new search for clean energy.” 1 December 2015. The Telegraph. https://www.telegraph.co.uk/news/earth/paris-climate-change-conference/12026217/Bill-Gates-launches-effort-to-disrupt-energy-sector-with-fund-for-green-technology.html

Duncan, Bonnie. “Guilds and Skills.” ENGL403/603Chaucer. Millersville University. http://sites.millersville.edu/bduncan/403/guilds/

Jessop, Simon. “Investors managing $32 trillion in assets call for action on climate change.” 9 December 2018. Reuters. http://www.reuters.com/article/us-climatechange-investors/investors-managing-32-trillion-in-assets-call-for-action-on-climate-change-idUSKBN1080TR.

Building the World Blog by Kathleen Lusk Brooke and Zoe G Quinn is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported Lice

December 3, 2018
by buildingtheworld
0 comments

Sending the Signal

Tom Brady, New England Patriots. Image: wikimedia.

Landmark program of the National Football League (NFL). “My Cause, My Cleats” features football athletes sending a signal. Players declare their cause and customize their shoes to put the cause into action. For the New England Patriots, messages include Tom Brady: Best Buddies; Sony Michel: Haitian Earthquake Disaster Rebuilding; Matthew Slater: International Justice Mission.

Michael Jordan may have started the trend of sending a message through athletic footwear. Image: wikimedia.

Could the idea mobilize the future of climate change? This week, world leaders meet in Katowice, Poland for COP24: three years since COP21, and the Paris Agreement, it’s time to take the climate’s pulse. In light of the IPCC data showing deteriorating climate and nations are not on target, compounded by the recent report on climate and economy in the United States, one of the questions to be debated in Poland may be how to communicate the urgency. Climate scientists have commented that finding the right message and image is challenging. Polar bears didn’t work; plastic in fish led to some awareness but did not solve the problem. What could?

The power of an image and a slogan. Image: Social welfare library, Virginia Commonwealth University.

Some of the greatest successful macro initiatives in history came to life with a coined word, a slogan, an image. The Channel Tunnel had been in some form of planning since Napoleon, but it took a newly coined word, “Chunnel,” (by Frank Davidson) to make the idea of a rail tunnel across the channel linking England and France popular enough to get built. The Tennessee Valley Authority (TVA) “sold” the idea of electricity with a slogan “Electricity for ALL” emblazoned on one of the first logos in history: a fist clutching a lightning bolt, reminiscent of Prometheus.

Poland could recommend sports stars and teams adopt one of the United Nations Sustainable Development Goals (SDG) for example. Another image? #1.5, slogan displayed on the Eiffel Tower in Paris in 2015, and the subject of the world’s largest postcard collaged on a glacier in Switzerland.  “My Cause, My Cleats” might help to mobilize change. Making climate action fashionable can be even more exciting when profitable. The NFL invites fans to bid in an online auction to buy the cleats, assured that 100% of the proceeds will go the player’s charitable cause.

Tokyo 2020 – my cause, my cleats goes global? Image: wikimedia

COP24 could, among its recommendations on climate action, send a global message of peace and sustainability through the 2020 Olympics. When Tokyo hosted the games half a century ago, Japan launched a new era in efficient-energy speed-rail transport: Shinkansen. Will the Olympics of 2020 send the message of climate action in sartorial splendor?

Bobin, Jean-Louis. Les Déconvenues De Prométhée: La longue marche vers l’énergie thermonucléaire. Atlantis Sciences/Atlantica 2001. ISBN: 2843943264.

Center for Rebuilding Sustainable Communities After Disasters. “Haiti: After the Cameras Have Gone.” 2010. University of Massachusetts Boston.

Davenport, Coral and Kendra Pierre-Louis. “U.S. Climate Report Warns of Damaged Environment and Shrinking Economy.” 23 November 2018. The New York Times.

NFL . “My Cause My Cleats” NFL Auction.

SDG Knowledge Hub. “Katowice Climate Change Conference (UNFCCC COP24) 2-14 December 2019. Katowice, Slaskie, Poland. http://sdg.iisd.org/events/unfccc-cop-24/

Sullivan, Tyler. “Patriots players reveal their My Cause, My Cleats.” 30 November 2018. 247sports.com.

UNFCCC. “Katowice Climate Change Conference – December 2018.” United Nations Climate Change. https://unfccc.int/katowice.

United Nations. “Achieving the Sustainable Development Goals Through Climate Action.” https://unfccc.int/achieving-the-sustainable-development-goals-through-climate-action

Building the World Blog by Kathleen Lusk Brooke and Zoe G Quinn is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported Lice

Skip to toolbar