Are you a declared Marketing Concentrator?
Have you already completed or are currently taking MKT 301 and plan on declaring Marketing at your Concentration?
If you answered yes, read on!!!
A new special topics course is being run in Spring 2020
MKT 478-01 (14095) Marketing Analytics
Tuesday/Thursday 12:30-1:45 PM
Professor Jurui Zhang
Pre-requisites: MKT 301 and 60 credits
Organizations large and small are inundated with data about markets and consumers. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge — and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Considering the significant impact of big data and analytics, this course will be focused on understanding and making sense of market data collected at various levels. Students will learn data analysis methods, learn how to use software programs in business analytics, and have hands-on experience of data analysis by applying those methods to real cases.
This course WILL count as an elective in the Marketing concentration on your degree audit. If you are interested in taking this new course in the spring semester, please register as soon as you can once your registration access date arrives. Please contact your academic advisor if you have any questions about how this course will help you complete your degree requirements.
If you have previously taken ANY MKT 478 Special Topics course (most recently Digital Marketing was offered as MKT 478 in Spring 2019), please read this section below. If you have never taken a Special Topics course in the Marketing department before, this information will not be relevant for you and you do not need to read further.
If you took a MKT 478 course in a previous semester, when you register for MKT 478 in Spring 2020, it will likely show as 0.0 credits on your degree audit and you may receive a repeat message on Wiser. Don’t panic! We’ve started the University paperwork process to correct this issue so that you can receive credit for multiple MKT 478 courses. We feel comfortable saying that this issue will be corrected by the start of the spring semester. If you are interested in taking the “Marketing Analytics” MKT 478 course in the spring semester, you should register accordingly and not let this temporary discrepancy on your degree audit prevent you from taking this course.
Please contact your academic advisor if you have any questions about how this course will help you complete your degree requirements.