MKT 478 – Entrepreneurship Sales & Marketing

Course Description:

Entrepreneurship Sales & Marketing is a course that will prepare you for an entry level sales and marketing position in a startup initiative as well as prepare you to launch your own sales & marketing initiative in your own startup.  Live role play scenarios with experienced sales and marketing entrepreneurs will prepare you for the multiple areas of responsibilities and interactions within a startup organization as well as outward facing prospect and customer responsibilities and interactions that are required in a startup.  And you will be exposed to the overall process and tools that drive a sales/marketing organization in a startup.

Students will also be provided preparation assistance and given priority consideration to the internships offered through UMass Boston’s Student Entrepreneurship Program (StEP)

Pre-req’s:       Minimum of 60 Credits
Instructor Approval

For all inquiries please contact:

Daniel Phillips
Director, Entrepreneurship Center – College of Management
Entrepreneur in Residence – Venture Development Center
University of Massachusetts Boston
W – 617 287 5783
C – 508 397 3611
Daniel.phillips@umb.edu