McCormack Speaks

Insults and Issues: Professor Studies 2016 Presidential Candidates’ Use of Social Media


Reading social mediaProfessor Eunyi Kim from Incheon National University in South Korea will be a visiting scholar with the Department of Public Policy and Public Affairs at UMass Boston’s McCormack Graduate School. Her research focuses on social media and public participation, and information and communication technology (ICT) applications in public and nonprofit organizations. Kim is currently conducting a comparative study on the relationship between social media network characteristics and political participation including individual engagement in presidential elections and citizen participation in public affairs. This year’s U.S. presidential election will be compared with the upcoming 2017 one in Korea.

Dean David W. Cash welcomes Kim. “Professor Kim’s research is not only cutting-edge with important implications for public and nonprofit management, but her present-day research on the use of social media in the current presidential campaigns should be fascinating. I have no doubt that Clinton and Trump provide a wealth of attention-grabbing subjects that invoke curious responses from voters.”A full professor in National University’s Department of Journalism and Mass Communication, Kim also served as associate dean of the College of Social Sciences. She holds a master’s degree in political science from Kyunghee University and a master’s and doctorate from the S.I. Newhouse School of Public Communications, Syracuse University.

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