Month: April 2019

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Supply Chain Speaker Series

Agile Values & Principles
How Agile is changing modern business?

Speaker: Nima Bahrehdar

Date: Tuesday April 23, 4-5PM

Location: Campus Center, Third Floor, Room CC 3540

Please click HERE for more detail about this Speaker Series.
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Fall 2019 Course Highlight: (MBAMGT 671L: Introduction to Environmental)

Class: MBAMGT 671L: Introduction to Environmental Management

Date: Tuesdays 5:30pm-8:15 pm, Fall 2019 with Prof. Vesela Veleva

  • Learn how companies can create competitive advantage by implementing environmental/sustainability strategies.
  • Learn about different sustainability tools such as carbon footprint analysis, green design, product life-cycle assessment, cradle-to-cradle, eco-branding, zero waste, and sustainability reporting.
  • Develop hands-on experience and skills in identifying, assessing and implementing environmental strategies that align with business goals.
  • The course is based on case studies, in-class discussions, presentations by business representatives, and a final project based on solving a real-life environmental management challenge for a local company.
  • No prior experience in management or the environmental field is necessary and the course will benefit students in all majors and specializations interested in environmental/sustainability issues.

Questions? Vesela.Veleva@umb.edu

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Kraft Analytics Group Open House

We welcome YOU to our brand new KAGR home to learn more about the organization, mingle with your analytics peers and network with the team.

Date and Time:
Tue, April 30, 2019
6:00 PM – 8:00 PM EDT

Location:
KAGR Open House
200 Patriot Place
Foxborough, MA 02035

Please register at HERE.

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Hacking Public Health

Join us at the first-ever hackathon at the Harvard T.H. Chan School of Public Health!

Below is a link for a First Time EVER Hackathon at Harvard T.H. Chan School of Public Health on Saturday, April 20th, 2019 from 8:30 pm-5:00 pm.

Registration is now open to participate in Hacking Public Health, a hackathon hosted by the Public Health Innovation x Technology Student Forum at the Harvard Chan School. A hackathon is an time-bound “invention marathon” where people from different backgrounds come together to learn, build, and share their creations in a supportive setting (no technical experience required!). Come develop an idea to address a significant public health problem and compete for prize money! The event, co-hosted by student organizations at the Harvard Chan School, HBS, and HKS, and sponsored by the Harvard Chan Student Innovation Fund, Deloitte, and Partners HealthCare Pivot Labs, will include innovation-focused workshops and coaching sessions with mentors from across Boston’s healthcare innovation community. Breakfast and lunch will be provided.
To participate in the hackathon, please register at HERE.

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Supply Chain Speaker Series

Strategic Sourcing and Global Procurement

How to Reduce Cost and Minimize Risk with a
Global Supply Chain

Date: Tuesday April 9, 5:30 to 6:30 PM

Location: Campus Center (CC) 3545

Please Click HERE to how detail about this Speaker Series.

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Fall 2019 Course Highlight, MBAMKT 682 Digital Marketing

MBAMKT 682 Digital Marketing

Professor Ronald Vining

online

Applies to meet MBA elective, specialization in Digital Marketing

 

Emphasis on Hands-On Application

Learn how-to:

Attract, Engage, Convert & Retain Customers through the Curation, Creation & Distribution of Compelling Content across paid and organic Digital Marketing Channels to achieve Social Growth through Brand Storytelling, Thought Leadership, Influencer & Community Management.

 

Emphasis on Content

Learn nuances and best practices of:

Social Networks and Messaging Platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, WeChat and WhatsApp for distribution of content such as Blogs, EDM, Games, Infographics, Memes, Photographs, Posts, PPT, Reviews and Video.

 

Emphasis on Channels

Learn ideal employment of:

Digital Marketing Tools such as Email, Web Sites, eCommerce, Blogs, Social Networks, Messaging, Streaming, Augmented and Virtual Reality along with Mobile variants of each.

 

Emphasis on Tools

Learn optimal navigation of key forces:

Search, Big Data, Personalization, Blockchain, Automation, Artificial Intelligence and how to avoid being lost in a sea of Media Oversaturation by exploring Surveillance Capitalism, Digital Darwinism, Privacy and Censorship.

Emphasis on Digital Marketing Skills

Learn practical application of:

Omni-Channel Marketing skills required for one to make an immediate and measurable impact on the performance of any firm via hands-on assignments that will make use of Hybrid media tools, comprising the best mix of Traditional & Digital channels and media assets as part of a Content Marketing program.