Class: MBAMKT 677 Database & Internet Marketing
Date: online, Summer Session 1 2019 with Prof. Ron Vining
- Develop a working knowledge of Database & Internet Marketing concepts in relation to both Business to Business (B2B) and Business to Consumer (B2C) targets.
- Understand the role of Internet Marketing in the economy and the integration of Internet Marketing within the other functional areas of Marketing and Management.
- Investigate, in detail, the Online Marketing environment and Marketing Management decisions associated with actual products and services marketed online in the context of an increasingly globalized diverse information-oriented marketplace and business world.
- Develop analytic and communication skills related to Internet Marketing concepts.
- Make use of Customer Relationship Management (CRM) to Attract, Engage, Convert & Retain Customers through the Curation, Creation & Distribution of Compelling Content across paid and organic Digital Marketing Channels to achieve Social Growth through Brand Storytelling, Thought Leadership, Influencer & Community Management.
- Learn nuances and best practices of: Customer Relationship Marketing (CRM), Lead Generation, Inbound / Outbound Marketing, Database Management, Social Growth across Social Networks and Messaging Platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, WeChat and WhatsApp for distribution of content such as Blogs, EDM, Games, Infographics, Memes, Photographs, Posts, PPT, Reviews and Video.
- Course applies to MBA specialization in Marketing and Digital Marketing. Alternatively, students may apply MBAMKT 677 in lieu of MBAMKT 670 and meet the MBA Marketing course requirement.
Questions? Ronald.Vining@umb.edu