A Complete Guide to E-Commerce SEO in 2024

Every online business person understands the importance of traffic for their website. There is also a good chance that even if you know how critical website traffic is, you are still not getting enough of it. As a result, it has become critical to implement result-providing SEO strategies. And in all honesty, SEO is one of the trickiest practices.

So, either you invest so much of your time apart from running your e-commerce business into learning and implementing SEO tactics, or you take help from professional e-commerce SEO services. Either way, you should be equipped with the knowledge of SEO, which is why we have developed this guide.

This all-inclusive blog will provide you with the information and resources required to grow your online business and obtain a competitive advantage in the rapidly expanding digital industry through SEO.

What is e-commerce SEO?

To put it simply, improving an e-commerce portal’s visibility in SERP (Search Engine Result Pages) is the primary objective of SEO for e-commerce. Sales will gradually rise as a result of this enhanced presence on websites.

The process of optimizing your website for SERP and upgrading your content to match what your consumers are searching for is known as e-commerce search engine optimization or SEO. 

How is e-commerce SEO different from normal SEO?

Normal SEO, often called traditional SEO, concentrates on improving websites for non-commercial purposes. This includes publishing content like educational publications, news, or instructive blog posts. These are the platforms that put user inquiries and information sharing ahead of direct product sales.

E-commerce SEO is a branch of general SEO designed with online retailers and companies selling products in mind. In contrast to traditional SEO, its approach focuses on turning traffic into actual purchases.

The key objectives of normal SEO may include:

  • Attracting organic traffic
  • Ranking on top of the SERP
  • Creating domain authority

The key objectives of e-commerce SEO may include:

  • Ensuring your products stand out on SERP
  • Transforming website visitors into paying customers
  • Providing a user-friendly online shopping experience with efficient SEO and e-commerce store management

Why is e-commerce SEO important?

  • Increase organic traffic

Effective SEO strategies can help you attract people who are searching for the products or services you are offering. If you target the right audience, organic traffic is more likely to result in higher sales.

  • Better brand visibility

A better ranking in search engine results improves the online visibility of your business and fosters consumer trust. Users will consider your website as authoritative and credible if they regularly find it at the top of relevant searches. 

  • Cost-effectiveness

Compared to paid advertising, which requires constant and exponential investing, e-commerce SEO provides a long-term and reasonable way to attract potential customers. Moreover, once you hit the mark of the ‘top-ranking website,’ the results can last for a significant period.

  • Improved user experience

Creating a user-friendly e-commerce website design and SEO overlap. Enhancing your website’s navigation, loading speed, and structure can raise its search engine rating and provide users with a smoother online purchasing experience. For this, you should consult the best e-commerce SEO services, as creating such websites requires technical expertise.

  • Gives competitive edge

Needless to say, ranking higher in the SERP can give you a great advantage over your rivals. E-commerce SEO allows you to attract a large number of potential customers.

E-commerce SEO checklist

  • E-commerce keyword research

The cornerstone of every effective e-commerce SEO campaign is keywords.

Traditional keyword research and e-commerce keyword research differ somewhat. Although the majority of websites primarily focus on informative keywords, an SEO virtual assistant for e-commerce will aim for a combination of both instructional and commercial keywords.

Answers, instructions, and explanations are what informational keyword searchers seek out. These are the keywords that matter most to blogs and content-heavy websites. While blogs are also a part of e-commerce sites, they focus on search terms that indicate intent to buy.

You can invest in keyword research tools like Ahrefs to research and analyze keywords in groups.

  • E-commerce website structure

It basically refers to the structure of your website, which dictates how its pages are organized and flow. From the standpoint of SEO, this element is quite important.

Google looks for the most useful content on your e-commerce website by analyzing the connections between various web pages through linkages. This means that when Google decodes the structure of your e-commerce website, its overall structure will be a big factor.

  • On-page SEO

Often referred to as “on-site SEO,” this strategy aims to help search engines and prospective clients find the most relevant pages and understand the purpose of that web page. It is all about optimizing your product page, which includes the following:

·         Create keyword-rich title tags

·         Craft compelling meta-descriptions

·         Write detailed product descriptions and add relevant keywords to it

·         Add high-quality and informative images and videos

·         Create a mobile-friendly website

·         Product pages should load quickly 

·         Product pages should be properly structured using relevant HTML elements and interlinking

·         Leverage content marketing through informative blogs

  • Off-page SEO

Off-page SEO is a part of search engine optimization that raises a website’s or page’s position in relevant search results by utilizing off-site adjustments. Off-site optimizations take place off of your website and involve local citations, link building, and other techniques. Off-page SEO can become quite complex if you do not have knowledge and experience. However, you can consider hire e-commerce SEO services, which can take the burden off your shoulders and help you get free from doing your own SEO.


Google updates are constant, and rankings are never static. As a result, e-commerce SEO is a continuous process. So, constantly create unique and in-depth material, regularly check your website for technical problems, investigate backlinking opportunities, and watch for fresh keywords related to your business and merchandise.

But if all of these look like time-consuming work to you, hire an SEO virtual assistant. They can take care of your e-commerce without having you put much effort into the process.