“Writer Designer: What Are Multimodal Projects?” Chapter 1 describes how to make a piece effective. Multimodal is the combination of different elements of communicating. The five modes of communication are visual, aural, gestural, spatial and linguistic. Visual refers to the images the reader sees and includes color, layout, style, size and perspective. Aural refers to sound such as music and sound effects. Linguistic is the use of language such as word choice or delivery of the text. Spatial refers to the physical arrangement of the text. Gestural is the movement such as body language, hand gestures or facial expressions. Taking all of these elements into consideration when creating a project is important in order for that project to be effective. Just simply typing something out does not mean it is going to make the point come across in the best way possible. Sometimes using an image would display an emotion better than the text. There are some things that just cannot be put into words and so facial expressions, images or videos could be the better choice. Chapter 2 discusses the elements of emphasis, contrast, organization, alignment and proximity. Contrast is the difference between two things, causing one to stand out from the other. Emphasis stresses a word or group of words in order to make it stand out. Alignment is how things line up and how the readers eyes go across the page. Organization is how things are grouped together and what goes best with each section. Proximity is the closeness of elements arranged on the page. Two things with a close relationship may be placed closed together to emphasize this closeness.
Response & Reflection
Both of these texts are helpful for college students and new writers. Since we have been used to only doing the basic 5 paragraph essays, incorporating images, videos, gestures, considering placement and sound are elements that are foreign to students that are relatively new to college level writing. It will be interesting to see the impact that adding these elements will have on what would have been a basic assignment or essay. Sometimes it is hard to get the point across through words and so using one of the five modes of communication will make it easier. This text is similar but also very different from previous texts. For example, Navigating Genres by Kerry Dirk was more informal and less textbook like, but informative. This text is formal, straight from a textbook but still informative about elements of literature.