Summary:
This reading talks about what is multimodal. The word is the combination of multiple and modes into one. Multimodual means “describes how we combine multiple different ways of communicating in everyday life.” The reading says that everything around us are multimodal from meme of a cat to pictures, performances, or a website etc.. He broke the modes into 5 different types linguistic, visual, aural, spatial, and gestural mode. Linguistic mode refer to how one use language their word choices, how they speak or write, their organization, and their development in ideas. Visual mode refer to what one see, from images to other things like color, layout, style, size, and perspective. Aural mode focus on sound like music, sound effects, ambient noise, silence, tone of voice, volume, and emphasis/accent. Spatial is about how a person organize things physically on brochure/website, etc. It’s broken down to arrangement, organization, and proximity between people and objects. It’s becoming more and more important for spatial mode in the online world. Finally, gestural mode is about a person’s movement. The mode is broken down into facial expressions, hand gestures, body language, and interaction between people. At the end of chapter one the writers give some examples and talk about strength and weaknesses in media which is called affordances. In chapter two the writer analyze more closely on how designers make their choices. The five key desgins they analyzed is emphasis, contrast, organization, alignment, and proximity. Emphasis is when one make something more important in writing/visual. Contrast is making one thing stand out more than the others. Organization is how thing is arranged. Alignments is how things are line up, the better your alignments is the easier it is to look through the text/design. Proximity is how close things are together. The writer overall wants readers to know how important these elements are in their writing/design. It’s not only about your writing but it’s about how you organized, arrange, etc. in your paper or design.
Response/Reflection:
The writer made this reading very easy to read I think the audience for this piece is universal. It’s target for anyone who writes and draws, or do anything to be better at all the things they are doing. I feel like the organization of information in this text is very easy to read and understand. Also the design and spacing was very good making it less confusing to read. Overall the writer of this reading impress me in their skills of multimodal ironic if they aren’t. I think after reading about this I will be paying much more attention to how things are in my writing or presentation in the future.
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