In the way that technology has changed the way people interact world wide, it has also had the effect of making the world a smaller place. Through the use of platforms such as social media and texting, large groups of people can receive communications on mobile devices instantaneously. The ability to reach and command the attention of a large audience makes mobile technology a powerful tool. Smart Mobbing can create awareness, mobilize large groups of people and even serve as an emergency warning tool. For example, recovery efforts in regions devastated by natural disasters have been funded through awareness created on social media platforms where the act of simply transmitting a text serves as a monetary contribution.During extreme weather conditions local government and other institutions provide emergency alerts to registered individuals through the broadcast of messages.