new-music

I created this blog to start a weekly conversation about potential music for 104.5 XLO. I think you should have a say in what new songs that we play, and I value your input. Each week, I’d like you to choose one song that you think would fit XLO’s playlist and explain why we should play it. Please keep in mind the following things:

104.5 XLO gears its music and content to Women ages 25-49, the average age being 37. When we add new music to the station, it’s important to keep our target audience in mind. Would the average XLO woman be more interested in listening to Katy Perry or Godsmack? Justin Timberlake or Jay Z? The average XLO woman is most likely married or divorced with children in the mix. She probably works full-time or part-time, juggling work and family. The average XLO woman may only get to listen to XLO while she’s in the car on the way to work or while bringing the kids to soccer practice.

We share many XLO listeners with Kiss 108 and Mix 104.1 in Boston. What songs are they playing that we haven’t played yet? Research their playlists and also check:

  • Top songs on iTunes/digital downloads charts
  • Top album sales
  • Streaming charts
  • Top 40 & Hot AC charts