Tucker Max is the author of his biography storyline I Hope They Serve Beer in Hell. He has an awesome website where he provides blog posts, audio interviews, insights to chapters of his books, and several other assets in order to make his name known. He uses a very laid back casual language that shows the dirty mind of a young man who loves to party. He does not hold anything back and recognizes he is an asshole. This is apparent on the homepage of his website which says, “My name is Tucker Max, and I am an asshole” (www.tuckermax.com). He is imaging him self as a do/say whatever I want type of personality. He doesn’t seem to care if people don’t like him. Probably because he knows that a large audience of young promiscuous men will enjoy his work, and thats the audience he wants to attract. The most successful assets of his website is that it is very easy to navigate through, and he provides direct links on his homepage to buy his books, and movie. The layout supports his tone because of his wording in his homepage along with the color scheme of black and red. These colors seem to go hand and hand with dark humor. What I like about his website is his ability to make his personality known with just a simple paragraph.
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