The first title that I find compelling is of the recent movie Edge of Tomorrow. It does a good job, in my opinion, of divulging a little information while still remaining mysterious enough to draw viewers in. It promises the idea of being on the cusp of the next day, without quite reaching it. It’s meaning, interpreted quite literally, ends up being the premise of the film, in which a soldier gains the ability to reset the day he is living every time he dies. The title is successful because it promises a movie that is both entertaining for action fans, but is also a “smart” movie in that the premise isn’t simply “shoot a bunch of stuff and save the day.”
The second title that I find to be particularly powerful is the band This Will Destroy You’s newest album, titled Another Language. Without knowing anything about the band, you can already tell that the album is going to contain music that might be foreign to the listeners ears, or literally in another language entirely. It works in context with the name of the band as well, as it implies that there is something about this “other language” that will, either literally (not likely) or metaphorically destroy you. They are an instrumental band and it turns out that the other language that they use is the ability to convey emotion and story with only the instruments in their hands, instead of laying out lyrics that tell the story for you. Musically, it is another language as opposed to much of the music that we hear today that speaks directly to the listener. Here, it is up to the listener to find the meaning in the music’s language.
The last title that I find to be interesting is that of a book by the sports writer Rick Reilly, entitled Hate Mail from Cheerleaders. It instantly raises questions in the potential readers minds. “Cheerleaders can be that angry? What did he do to deserve hate mail? I’d like to hear that story.” It is an excellent attention grabbing title, while also setting up the format of the book, where there are a plethora of little short stories that are either good for a laugh or will have you fighting back tears. The title sets up both the style of the book and the tone, as it doesn’t exactly have the ring of a long-form piece of fiction. It is also in keeping with the personality of the writer, in that this type of thing isn’t out of the ordinary for him.
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