Today is Earth Day. California’s drought is severe, and so is social criticism. Using the power of Twitter and other social media, vigilant citizens report water misuse and abuse. Ancient Rome was no different: Juvenal satirized water thieves, including the wealthy who bribed plumbers to pipe personal waterlines to their thirsty homes. Public relations campaigns helped England promote the New River, bringing water to London. Will “drought shaming” help to solve the water crisis?
Building the World Blog by Kathleen Lusk Brooke and Zoe G Quinn is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.