Archive for June 12, 2012

MBAMKT 675 B2B Marketing/eCommerce

This fall MBAMKT 675 Business to Business Marketing/eCommerce will be offered on Tuesday evening, 6-8:45pm. This course covers a Marketing functional area and specialization. MBAMKT 675  examines the strategic and tactical issues of marketing business products and services and the differences and similarities between those of consumer products marketing.  Special focus is on eCommerce (ie [...]